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Broadcast Bill's Potential Impact on Content Creators, Marketing Moves for 'Phir Aayi Hasseen Dillruba', Ascential To Acquire Effie & Unite It With LIONS Division, & More

Broadcast Bill's Potential Impact on Content Creators, Marketing Moves for 'Phir Aayi Hasseen Dillruba', Ascential To Acquire Effie & Unite It With LIONS Division, & More

Marketing Mind
August 08, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

If your news fix comes from Instagram Reels, Posts on X, or YouTube videos, brace yourself as the draft Broadcasting Services (Regulation) Bill may shake up how digital content is made and consumed in India. Imagine your favourite influencers and podcasters being labelled as ‘digital news broadcasters.’ This possibility has sparked serious buzz and concern among creators. In an in-depth piece, Marketing Mind takes a closer look, exploring the potential wins and pitfalls that the bill could bring to the content creation game, if passed in the same way as drafted

While we are talking about the digital landscape and social media,it feels only right to dive into the buzz around movie marketing. This time around, Netflix is pulling out all the stops for the upcoming movie 'Phir Aayi Hasseen Dillruba’ as it hits the screens on August 9 after a three-year wait. For the same, they’ve teased fans with snippets, a viral trailer, and meme marketing. Also, what adds to the hype which has already been created with exclusive fan screenings taking place in Lucknow and Delhi is Taapsee Pannu’s Instagram buzzing with #RaniInParis.

Apart from this, we also bring you the deets around Cannes Lions International Festival of Creativity owner- Ascential acquiring Effie- a global benchmark for Creative Effectiveness, Lotte Wellfood merging its Indian subsidiaries- Lotte India and Havmor to form one integrated entity, and more.

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)