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  • CCI-Approved Merger Of RIL & Disney’s Media Assets- A Turning Point For M&E Sector | Emami’s R S Goenka On FMCG Major’s 50 Years Long Journey & Road Ahead

CCI-Approved Merger Of RIL & Disney’s Media Assets- A Turning Point For M&E Sector | Emami’s R S Goenka On FMCG Major’s 50 Years Long Journey & Road Ahead

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! 

As the Competition Commission of India (CCI) grants its conditional approval to the merger between Reliance Industries and Disney's Indian media assets and marks a pivotal moment for the Indian M&E industry, this $8.5 billion deal is all set to create a media powerhouse with significant influence over both TV & Digital Platforms. Recognising the same, industry leaders spill the beans on how the consolidated entity is expected to command a 40-45% share in TV and a 30-35% share in digital market and how the new entity can offset concerns regarding sports properties domination via a subscription-based revenue model.

The other company which is making headlines this week is FMCG major- Emami for it has completed 50 years of existence this year and therefore, taking to its 41st Annual General Meeting, the company’s Co-founder R S Goenka gave a heartfelt address to all of Emami’s stakeholders, emphasising how innovation, differentiation and vision for growth have been the Emami’s cornerstone for success all these years and what does the road ahead look like to him. 

In other major updates, one of India’s leading MarTech Network- Wondrlab has won the creative mandate of Furniture Fitting brand- Hettich India, Jay Shah has taken over the reigns from Greg Barclay as the new Chairman of the International Cricket Council (ICC), Omnicom Group has consolidated all of its creative agencies- BBDO, DDB & TBWA amongst others under Omnicom Advertising Group (OAG)

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

See How PVR INOX Promoted The Experience Of Watching A Movie In A Theatre By Collaborating With Orry.

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