Deepit Purkayastha Reveals Inshorts' Success Secrets; ‘Call Me Bae’ Shines With Creative Marketing Push; Radio Ad Volumes Rising 3% In H1FY25; Assembly Setting Up India Ops In Bangalore; & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! 

In the first part of our conversation, Deepit Purkayastha, Co-Founder and CEO, Inshorts, shared exciting plans to explore premium models for revenue growth and beyond. Now, in this second part, he delved deeper into Inshorts' core philosophy, which is all about ensuring factual accuracy while pushing the boundaries of innovation in content delivery. He also shed light on their competitive advantage, rooted in a strong, localised understanding of both Indian consumers and specific geographies, along with insights into the kind of advertising that clicks, content that captivates, and strategies to effectively personalise user experiences.

Now, let’s dive into the vibrant world of movie marketing! Prime Video India’s Call Me Bae, starring Ananya Pandey, is setting new benchmarks with a GenZ-centric promotional extravaganza. From quirky social media influencer collaborations to bold outdoor campaigns, including billboards and metro takeovers, the marketing strategy is all about making a statement. The show's marketing is turning heads with the same vibrant energy and charm that make the series a good watch.

Apart from this, we also bring you the details behind ad volumes on radio rising by 3% in H1FY25 as per TAM AdEx, The Stagwell’s global omnichannel media agency- Assembly expanding its operations to India with Bangalore Office launch, JK Super Cement unveiling its  new brand identity, logo and packaging, and more.

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• L&K Saatchi & Saatchi India Becomes Lauritz Knudsen Electrical & Automation’s Advertising Partner

• Team Pumpkin’s D2C Pro Secures Marketplace Management Mandate For SEREKO 

• Bombay Design Centre To Redesign Corporate Website For Godrej Enterprises Group

• PIL In SC Seeks Autonomous Body To Regulate Content On OTT & Other Platforms 

• Delhi HC Rules In Favour Of Amul, Blocks Italian Firm From Using ‘Amuleti’ Mark

• Fiona Gordon Becomes Global Chief Executive Officer Of Advertising At Ogilvy

• Ashwin Moorthy Becomes GCPL’s Global Head- Category Direction & Innovation & Head of Marketing- India

• Eileen Ooi Becomes New CEO Of Asia Pacific Region At Omnicom Media Group's PHD

• Zee Media Corporation Onboards Rajesh Sareen As Chief Revenue Officer 

• Havas Worldwide India Appoints Dhananjoy Ray, Aniruddh Subramanian & Jahan Nargolwala As AVP- Planning & Strategy

• Cleartrip’s Prahlad Krishnamurthi Joins Bizongo’s NextBuy As Chief Executive Officer

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