How Ratan Tata Became India’s ‘Titan’ & How The Country Mourned Him; Dentsu Predicts AI, Storytelling & Retail Media To Dominate Advertising In 2025; Jigra’s Promotional Mix & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In a profound loss for the nation, Ratan Tata, Chairman Emeritus of Tata Group, passed away at 86, leaving behind a legacy of immense impact. Paying their tribute to him, several advertising and marketing industry and business tycoons mourned his demise and called it ‘a personal loss’ for his contributions to philanthropy, education, and healthcare were unmatched and the same combined with his humility touched countless lives, shaping India's future for generations. May his departed soul rest in peace!

As we move towards the end of this year, Dentsu’s Media Trends Report predicts AI, storytelling & retail media to dominate advertising in 2025; Nilkamal appoints The Womb as its Creative Partner without even calling a pitch; Alia Bhatt and Vedang Raina’s upcoming movie Jigra hitting all the right notes with songs, star power and epic crossovers; Viacom18 Media’s Anil Jayaraj joining Jio Home Digital Services as President and much more.

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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39% Of Last-Minute Shoppers Prefer Quick-Commerce For Their Gift Purchases: Inshorts Survey

• Due To Lack Of Investment In Long Term Brand Strategy, World’s 100 Most Valuable Brands Missed Out On $3.5 Tn Value Since 2000: Interbrand

• The Womb Wins Creative Mandate For All Of Nilkamal’s Biz Verticals Without A Pitch

• ACC Places $170 Million Starting Bid For Asia Cup Media Rights 

• Ayush Ministry Cracks Down On Ads Claiming ‘Miraculous’ Effects Of ASU&H Drugs

• CCI Approves Patanjali Foods’ Acquisition Of Home & Personal Care Division Of Patanjali Ayurved 

• Landor Carries Out Brand Transformation For Invengene; Defines It As ‘Growth Catalyst’ In Pharma Industry

• Preranaa Khatri Rejoins OML Entertainment As Chief Business Officer 

• The Trade Desk Elevates Tejinder Gill To Managing Director

• Magicbricks Promotes Prasun Kumar To Chief Marketing Officer

• Aditi Anand Moves On From L’Oréal As GM Marketing- L’Oréal Professionnel

• Former Paytm Ads Exec Aditya Swaminathan Becomes Focaccia Digital’s Cofounder

• Wunderman Thompson’s Priya Shivakumar Joins DDB Mudra As Creative Head-South

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Flipkart Has Been Creating A Whole Lot Of Buzz With Its Innovative Moving-Billboards For This Navaratri Season