Grand Jury For Millennial Achievers 2024; PayNearby’s Jayatri Dasgupta On Need For Equitable Playing Field For Women; Livpure CMO On Consumer Experience Fueling Brand Advocacy & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

As Marketing Mind gears up to celebrate the young trailblazers in our industry with the second edition of our annual awards gala, we are thrilled to present to you our Grand Jury for Millennial Achievers 2024 which comprises 20 industry professionals from our very own Advertising,  Marketing and Business ecosystem because we believe that any award is as good as our jury. Excited enough? Go nominate now to get a chance to be recognised and celebrated!

That being said, in our fortnightly 'Celebrating Women Leaders' feature for the month, we bring to you some glimpses from our interaction with PayNearby CMO Jayatri Dasgupta who spoke about the value of a strong support network, skill development, and empowering women in leadership, while advocating for societal change to foster professional growth.

As part of our weekly authored post series, this time around we have Livpure’s CMO Nitin Malhotra sharing his views on how consumer experience fuels brand advocacy and moves the needle on reliability and loyalty by surpassing traditional factors like product quality and pricing and focussing on consumer experience in contemporary times.

While the above were just a couple stories we thought called for a good read, there’s more in-store and hence, we request you to go read the full newsletter to stay on top of it all. 

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

Checkout
Tradition Meets Creativity As Brands Brighten Navratri & Dussehra With Joy, Innovation & Festive Spirit

• Out Of Top 10 Creators In GroupM & The Goat Agency’s Digital Stars List 2024, 8 Belong To Comedy Category

• Adobe Introduces GenStudio For Performance Marketing To Drive Campaign Boost With GenAI & Deep Insights

• JioCinema Crosses 16 Million Paid Subscribers In Q2 FY25

• Deep & Mohit Bajaj Make Complete Exit From Sirona Hygiene As Good Glamm Acquires It For Rs 450 Cr

• Network18’s Net Loss Widens By 28% To Rs 152 Crore In Q2 FY25

1. As Rubeena Singh Quits, Siddharth Kelkar & Aditya Aima To Co-Lead AnyMind Group’s India & MENA Ops

2. Zydus Wellness Onboards Reckitt’s Arijit Sengupta As Its Chief Marketing Officer

3. Sumeet Narang To Get President- Marketing Role At Bajaj Auto; Deepika Warrier To Part Ways

4. Ogilvy’s Yogesh Mani Pradhan Joins FCB Kinnect As Group ECD- West 

5. Wieden+Kennedy India’s Kapil Batra Joins Lowe Lintas As President- Mumbai 

6. Dentsu Creative’s Jeff Thomas Joins McCann Worldgroup As AVP- Strategy (Bangalore)

More on People Spotting

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From Bollywood Icon To ‘Shahenshah’ Of Brands, Here Is A Look At Amitabh Bachchan’s Endorsement Odyssey

• Cheil’s Experience Commerce Retains MRF Tyres’ Digital, Technology & Media Mandate

• Ogilvy’s 82.5 Communications Wins Creative Mandate Of De Beers Group 

• Brand Catapult Secures Social Media & Performance Marketing Mandate Of DS Group’s Läderach India

• Lloyds Metals And Energy Entrusts ABND With Its Branding Mandate

More on Mandates

Domino's Introduces An Innovative Idea To Keep Leftover Pizzas Safe!