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Where Does Future Of Contextual Advertising Lie, Brands Navigating Conscious Influence Era, Parle Becomes The Most Chosen In-Home FMCG Brand In Kantar Report, & More

Where Does Future Of Contextual Advertising Lie, Brands Navigating Conscious Influence Era, Parle Becomes The Most Chosen In-Home FMCG Brand In Kantar Report, & More

Marketing Mind
July 25, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

As GroupM returns to Delhi for the conduction of Brew 2024 after three years, we bring to you the freshest of discussions from the same. With ‘privacy’ becoming a growing concern, GroupM’s Priti Murthy took the center stage to strike a conversation with Meta’s Matthew Drury, Integral Ad Science’s Laura Quigley and Flipkart Ad Platforms’ Sandeep Karwa to have a better understanding on what’s the way forward for contextual advertising.

In another panel discussion at GroupM’s Brew, the panel of experts discussed how the emergence of conscious influence amongst brands for sustainable choices and UN’s 17 SDG Goals is reshaping consumer behavior and the way they interact with brands. Moderated by GroupM’s Mausumi Kar, the panelists also underscored the importance of brands aligning their narratives with the evolving values of their audience to connect with them at a deeper level.

Apart from the insightful discussions that took place at GroupM’s Brew, we present to you- our advertising, marketing and media aficionados, a lot of other developments, including Informa acquiring Cannes Lions’ owner- Ascential, Parle emerging as the Most Chosen In-Home FMCG brand for record 12 years in Kantar’s Brand Footprint India Report and much more.

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)