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- Where Does Future Of Contextual Advertising Lie, Brands Navigating Conscious Influence Era, Parle Becomes The Most Chosen In-Home FMCG Brand In Kantar Report, & More
Where Does Future Of Contextual Advertising Lie, Brands Navigating Conscious Influence Era, Parle Becomes The Most Chosen In-Home FMCG Brand In Kantar Report, & More
Greetings of the day!
Dear Reader
Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!
As GroupM returns to Delhi for the conduction of Brew 2024 after three years, we bring to you the freshest of discussions from the same. With ‘privacy’ becoming a growing concern, GroupM’s Priti Murthy took the center stage to strike a conversation with Meta’s Matthew Drury, Integral Ad Science’s Laura Quigley and Flipkart Ad Platforms’ Sandeep Karwa to have a better understanding on what’s the way forward for contextual advertising.
In another panel discussion at GroupM’s Brew, the panel of experts discussed how the emergence of conscious influence amongst brands for sustainable choices and UN’s 17 SDG Goals is reshaping consumer behavior and the way they interact with brands. Moderated by GroupM’s Mausumi Kar, the panelists also underscored the importance of brands aligning their narratives with the evolving values of their audience to connect with them at a deeper level.
Apart from the insightful discussions that took place at GroupM’s Brew, we present to you- our advertising, marketing and media aficionados, a lot of other developments, including Informa acquiring Cannes Lions’ owner- Ascential, Parle emerging as the Most Chosen In-Home FMCG brand for record 12 years in Kantar’s Brand Footprint India Report and much more.
Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)
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As Scott Beaumont Steps Down, Google Elevates Sanjay Gupta To President- APAC Role
Ex-Swiss Beauty CEO Saahil Nayar Partners With Sachin & Keshav Chadha To Launch Mila Beauté
HSBC Appoints Shalu Zala As Vice President- Marketing Strategy & Social Media
FCB Kinnect’s Kartikeya Tiwari Joins Larger Group Co- FCB Group India As Creative Digital Partner
SPNI’s General Counsel Ashok Nambissan & CFO Nitin Nadkarni To Retire In August
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How Bad Newz Is Setting New Standards With Its Innovative Movie Marketing Strategy
Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday!
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