Scoop by Marketing Mind
Posts
GCPL’s Ashwin Moorthy On Driving Insecticides’ Category Growth With Good Knight, Disney Star’s Dev Shenoy On Brand-Audience Connect Via Contextual Ads On TV, & More

GCPL’s Ashwin Moorthy On Driving Insecticides’ Category Growth With Good Knight, Disney Star’s Dev Shenoy On Brand-Audience Connect Via Contextual Ads On TV, & More

Marketing Mind
July 16, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

As the monsoon season arrives in the country with India’s both National Capital and A&M Capital being water logged in several parts, it is only obvious that mosquitoes and vector-borne diseases are going to strike again. To solve this issue of low mosquito repellency in the country, Godrej Consumer Products has made a molecular breakthrough by discovering ‘Renofluthrin’. Talking about the same in an interaction with Marketing Mind, Ashwin Moorthy, CMO, GCPL, mentioned that the same will help Godrej make the Insecticides Category a double digit volume category in medium term with Good Knight coming to the rescue!

Moving on from mosquitoes and the illnesses they cause, let’s imagine watching a movie where an ad seamlessly aligns with the storyline, say for example a kajal brand suggesting a smudge-free look just as the protagonist applies makeup, wouldn’t it catch your eye at once without seeming an interruption? This is the power of contextual advertising, now advanced by Disney Star Network across its Hindi movie channels and telling more about this innovative way of doing brand integrations is Dev Shenoy, Head of Entertainment Ad Sales and Strategy at Disney Star.

Apart from these, we have in-store a lot of other developments for our advertising, marketing and media aficionados as promised!

So, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)