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- GCPL’s Ashwin Moorthy On Driving Insecticides’ Category Growth With Good Knight, Disney Star’s Dev Shenoy On Brand-Audience Connect Via Contextual Ads On TV, & More
GCPL’s Ashwin Moorthy On Driving Insecticides’ Category Growth With Good Knight, Disney Star’s Dev Shenoy On Brand-Audience Connect Via Contextual Ads On TV, & More
Greetings of the day!
Dear Reader
Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!
As the monsoon season arrives in the country with India’s both National Capital and A&M Capital being water logged in several parts, it is only obvious that mosquitoes and vector-borne diseases are going to strike again. To solve this issue of low mosquito repellency in the country, Godrej Consumer Products has made a molecular breakthrough by discovering ‘Renofluthrin’. Talking about the same in an interaction with Marketing Mind, Ashwin Moorthy, CMO, GCPL, mentioned that the same will help Godrej make the Insecticides Category a double digit volume category in medium term with Good Knight coming to the rescue!
Moving on from mosquitoes and the illnesses they cause, let’s imagine watching a movie where an ad seamlessly aligns with the storyline, say for example a kajal brand suggesting a smudge-free look just as the protagonist applies makeup, wouldn’t it catch your eye at once without seeming an interruption? This is the power of contextual advertising, now advanced by Disney Star Network across its Hindi movie channels and telling more about this innovative way of doing brand integrations is Dev Shenoy, Head of Entertainment Ad Sales and Strategy at Disney Star.
Apart from these, we have in-store a lot of other developments for our advertising, marketing and media aficionados as promised!
So, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)
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Havas Life Sorrento Becomes Havas Life Mumbai; To Be Part Of Havas Health Network
HUL Approves Pureit’s Sale & Divestment To A. O. Smith India For Rs 601 Crore
Health Ministry To Ask BCCI To Not Display Surrogate Tobacco Ads During Matches
LS Digital Expands Global Footprint; Opens New Office In Melbourne, Australia
AFK Gaming Launches Premium Insights Dashboard For Esports Analytics
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Havas Group India’s Chief Strategy Officer Anirban Mozumdar Moves On
Zepto Elevates Devendra Meel To Chief Business Officer Role After 5 Months
Red Bull’s Mitali Maheshwari Joins TATA Starbucks India As Head- Product & Marketing
B Ramanathan Returns To Ogilvy India As Chief Client Officer From Ogilvy APAC
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See How Swiggy Instamart Turned BLR Airport’s Luggage Belts Into A Delightful Experience
Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday!
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