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Jayatri Dasgupta On Building 'Digital Naaris' Community; FMCG Ad Spends Roundup For Q2 & H1 FY25; Virat Kohli's Brand Endorsement Journey; Pulp Strategy’s Ambika Sharma On Right Use Of Branded Content In 2025

Jayatri Dasgupta On Building 'Digital Naaris' Community; FMCG Ad Spends Roundup For Q2 & H1 FY25; Virat Kohli's Brand Endorsement Journey; Pulp Strategy’s Ambika Sharma On Right Use Of Branded Content In 2025

Marketing Mind
November 05, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In her conversation with Marketing Mind, Jayatri Dasgupta emphasised PayNearby's commitment to bridging the financial inclusion gap for women through its Digital Naari initiative. She highlighted the importance of women influencers in promoting services to this demographic, aiming to empower them and enhance their financial literacy. By focusing on omnichannel marketing strategies, the company seeks to foster emotional connections with retailers, creating a supportive community that drives sustainable economic growth in rural India.

Moving towards the advertising landscape, today we bring to you a roundup of some of India’s top advertisers from the FMCG domain, which apparently is also known as the backbone of Indian advertising to better present a picture of how India’s adex is likely to fare out this year despite growing concerns around global macroeconomic turbulences like recession, inflation and others. In Q2& H1 of FY25, while it was HUL which trimmed its ad spends, it was companies like Dabur India, Colgate Palmolive India and Marico which kept the FMCG adex soaring with GCPL showcasing a mixed sentiment.

Talking of advertisements, we also present to you a glimpse into some of the most iconic brands endorsed by India’s beloved Cheeku & King- Virat Kohli like Puma, Boost, Myntra, Manyavar, and Google Duo, and many more, as he celebrates his 36th birthday today. Exemplifying excellence in every inning and captivating fans and brands alike, his journey has redefined cricket and set a benchmark for endorsements, making him as vital on billboards as he is on the scoreboard.

Last but not the least, we also have an authored article penned down by Pulp Strategy’s Founder and Chief Strategist- Ambika Sharma which discusses how Chief Marketing Officers are dabbling with Branded Content to not just move the needle by making it an alternative for traditional marketing but by actually creating value via coming up with informative, entertaining and educational content while subtly integrating the brands’ message.

PS- Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)