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Festive Season Sparks Surge In Print Media Growth; Ambesh Tiwari To Succeed Leena Lele Dutta At SPNI; MakeO Once Again Entrusts Django Digital With Its Digital Mandate & More

Festive Season Sparks Surge In Print Media Growth; Ambesh Tiwari To Succeed Leena Lele Dutta At SPNI; MakeO Once Again Entrusts Django Digital With Its Digital Mandate & More

Marketing Mind
October 17, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

As India steps into its vibrant festive season, print media is playing a pivotal role in boosting consumer engagement. Navratri in October has already given the print industry a strong push this year, with major categories like consumer electronics and automobiles flooding publications with ads. Industry leaders are optimistic, expecting even more momentum as Diwali approaches.

Shifting gears to media and entertainment, there has been a major leadership change at Sony Pictures Networks India (SPNI). Leena Lele Dutta, who has been steering the Kids and Animation division, including Sony YAY! since its 2017 launch, will step down as Business Head by the end of this fiscal year. Ambesh Tiwari, who recently joined as Business Operations Head, will take over.

Coming to the advertising world, makeO, one of India’s leading clinical beauty platforms, has renewed its partnership with Django Digital to enhance its social media presence and boost its performance marketing efforts. The two had first come together for a collaboration in 2022.

And that being said, the nomination deadline for Marketing Mind's flagship awards- Millennial Achievers 2024 is just around the corner! This is an opportunity for all young trailblazers in our industry to get recognised and celebrated. Don’t miss out- nominations will close on October 20, 2024, so be sure to submit your entries here before time runs out!

For more exciting updates, kindly go through the full newsletter!

Here’s our ‘Scoop’ of news, hot off the press and curated especially for you! Happy reading :)