Bayer Consumer Health Expanding Saridon’s Purview To Include Saridon Woman; Schbang Acquiring Amsterdam's Addikt To Form AddiktSchbang; Amazon miniTV Becoming Amazon MX Player; Consumers Urging Brands For Vernac Influencer Collabs; & More

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Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! 

With a legacy of 50+ years, what comes is not just equity but also the responsibility to identify and build upon the right innovations to make strides in the base category. And this one line forms the basis of Bayer Consumer Health’s Saridon expanding into the innovative OTC medicine space with the launch of Saridon Woman. Speaking exclusively to Marketing Mind on the launch of the same, Ritu Mittal, the company’s Head- Marketing and Digital, spills the beans on what led to the launch of Saridon Woman, the impact of the same on the base brand’s equity and growth and much more.

In today’s edition of Scoop, we also bring to you some of the biggest developments in the advertising space with Schbang expanding its operations in Europe by adding Amsterdam’s ‘hottest’ design agency Addikt to its portfolio and forming AddiktSchbang and Wondrlab making its second acquisition in Influencer Marketing Space by acquiring OAP.

Speaking of acquisitions, we have two prominent media side developments to share with you- one being Network18’s merger with TV18 and E18 getting NCLT’s approval and the other- Amazon miniTV being rebranded as Amazon MX Player in the aftermath of e-commerce major acquiring select assets of MX Player from Times Internet. 

And since we have more such exciting news for you, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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From Pop Culture Nods To Subtle Sound Cues, This VIM X Ritviz Campaign Is Full Of Hidden References

• Swiggy Partners With Criteo To Power Its Offsite Retail Media For Q-Comm Revolution

• Wondrlab Makes Its Second Acquisition In Influencer Marketing Space- OPA 

• Cabinet Approves National Centre Of Excellence To Boost AVGC-XR Sector 

• Nazara Technologies Raises Rs 900 Cr & Increases Stake In Absolute Sports To 91%

• ASCI Joins ICAS Global Think Tank To Promote Responsible Advertising

• To Power India’s Renewable Energy Transition, AM/NS India Launches Magnelis

• Malayala Manorama Group’s Riyad Mathew Elected As Chairman Of ABC

• Amazon India Names Samir Kumar As Country Manager, Replacing Manish Tiwary 

• Ex-Noise CMO Gaurav Mehta Joins Rukam Capital As Operating Director 

• Unacademy’s Sahiba Bali Joins Disney Star In Sports Broadcast & Content

• MG Motor India Elevates Milind Shah To CMO Of MG SELECT

• Roshni Kavina Returns To Publicis Groupe India As L&K Saatchi & Saatchi’s New NCD

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