iCubesWire's Sahil Chopra On ‘Rebuilding’ Trust In Influencers; Cheil's Sanjeev Jasani On Voice Assistants & Chatbots; Rohit Ohri Retires From FCB; Marketing Mind Announces Categories For Millennial Achievers 2024; & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! 

In a world where influencer marketing is constantly evolving and brands are battling for genuine consumer trust, iCubesWire’s Co-Founder and CEO, Sahil Chopra, highlighted one of the most pressing issues facing the industry today- the growing gap between influencer content and authenticity. As influencer-driven strategies gain mainstream momentum, Chopra has his finger on the pulse of a critical challenge, rebuilding the trust that has eroded among consumers when it comes to influencer recommendations.

Talking of marketing, Cheil SWA COO Sanjeev Jasani shares his views on why he thinks Voice Assistants and Chatbots like the Alexas and Siris of the world are becoming the next frontier and/or new faces or voices of advertising-powered by Artificial Intelligence. But what’s the first frontier for marketing- the launch, isn’t it? And that’s what Atlys, a global Visa company, who recently appointed Licious’ Santosh Hegde as Head of Marketing is looking for- a young agency partner to help the company come up with a launch campaign, comprising both- print and digital films.

On the advertising front, we have Ogilvy and The Womb shining bright at the recently culminated creative effectiveness awards gala for the APAC region- Effie Asia Pacific 2024. While The Womb has brought home the title of ‘Independent Agency Of The Year’, Ogilvy has smashed it once again at the Effies by winning the coveted title of ‘Agency Network Of The Year’.

If we’ve got you hooked till here, we might as well share with you that Marketing Mind has now announced the categories for the second edition of our flagship awards- Millennial Achievers. And we promise you, this year’s edition will not just be bigger and grander, but will only escalate and motivate you to become- Not the next Indra Nooyi, Piyush Pandey or Shashi Sinha, but the first you!

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

Checkout
How KitKat Became Popular In Japan With Its Adaptation Strategy

• From Mayuresh Dubhashi, To Hemant Shringy, Rakesh Menon, Neville Shah & More, Who All Form FCB Group India’s Creative Council 

• Atlys’ Santosh Hegde Searches For ‘Young’ & ‘Hot’ Agency For Visa Platform’s Launch Campaign 

• Illustrake Wins Digital Mandate Of Tech Burner’s Fashion Brand- Overlays Clothing

• Ex-Koo Co-Founder Mayank Bidawatka Launches New Venture Billion Hearts Software Technologies

• Hilton Shillim Resort & Spa Rebrands As ‘Dharana’; Landor Revamps Brand Identity 

• Spicetree Design Agency Secures Jass Perfumes’s Digital & E-Commerce Mandate

• Rajiv Dubey’s Remit Expands To Include Experiential Marketing & Brand Activations At Dabur India

• Rajat Mendiratta Moves On From Modi Naturals As Chief Operating Officer Owing To Personal Reasons

• Aditya Swaminathan Steps Down As VP- Sales, Strategy, Partnerships & Marketing At Paytm Ads

• VML Appoints FCB Group India’s Abhinav Kaushik As Managing Partner- West & Growth Partner 

• McCann Worldgroup Appoints Rajesh Sharma As National Planning Director- McCann Mumbai

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