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How Industry Players Perceive Union Budget 2024, Google Sunsets Its Plan Of Deprecating Third-Party Cookies, GCPL Spends 1K Cr+ On Ads In FY24, & More

How Industry Players Perceive Union Budget 2024, Google Sunsets Its Plan Of Deprecating Third-Party Cookies, GCPL Spends 1K Cr+ On Ads In FY24, & More

Marketing Mind
July 23, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

With industry professionals from across categories, including the media and entertainment sector, preparing their ‘Wishlist’ ahead of the unveiling on Full Union Budget 2024 by Union Finance Minister Nirmala Sitharaman, today, it is evident that for certain categories such as FMCG, Gaming, Travel and Tourism, Start-ups, etc. the budget has proven to be comparatively ‘progressive’ as most industry honchos have lauded the government’s nine-point agenda and expressed high hopes from the same, given that its execution is also as on-point as the plans chalked out.

And while the Budget was undoubtedly the most talked-about topic in the industry over the past few weeks and shall continue to be discussed going forward as well, what will also make way into conversations in the marketing and advertising galore is Google’s proposal to do away with its plans of deprecating third-party cookies on Google Chrome, something which the tech-major has been facing a lot of heat for going back and forth on in the past few years.

But that’s not all folks as we have in-store for you- our advertising, marketing and media aficionados, a lot of other developments as promised!

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)