Inshorts’ Deepit Purkayastha On ‘Premium Content’ Plans; Nisha Narayanan On Rise Of Women In Radio; Cheil’s Sanjeev Jasani On AI & Advertising; Marketing Mind’s Millennial Achievers Makes A Comeback; & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! 

With a flood of content overwhelming web readers, attention spans have drastically shortened. Seizing this shift, Inshorts emerged as one of the top news summarisation apps on smartphones. In a conversation with Marketing Mind, Deepit Purkayastha, Co-Founder and CEO of Inshorts, highlighted plans to explore premium models for revenue growth. He underscored that while currently ad-driven, consumer demand for premium content is rising, and the future of subscription models looks promising despite being in its early stages. 

Now diving into our fortnightly 'Celebrating Women Leaders' series, we caught up with Red FM and Magic FM’s COO and Director- Nisha Narayanan, who shared her unexpected journey into the media industry and her role in shaping Red FM's success. She also reflected on the underrepresentation of women in the industry when she started, but emphasised the growing inclusivity and rise of women in radio over the years. 

Apart from this, we also present to you a glimpse into what Cheil SWA’s COO- Sanjeev Jasani  means when he says Artificial Intelligence is changing the way brands connect with audiences, Story Digital winning creative and digital mandate of Mankind Pharma’s Nimulid Strong, Growth capital firm- Auréa Acquiring The Body Shop; HUL forming an independent committee to analyse the future of its Ice Cream Business and more. 

Last but not the least, we’re also thrilled to share with you that Marketing Mind is back with the second edition of Millennial Achievers Awards, our flagship awards! Back on popular demand, the coveted gala will celebrate the brightest of ‘millennials’ in the country’s advertising, marketing and business ecosystem.

All things aside, we bring to you our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Story Digital Becomes Creative & Digital AOR Of Mankind Pharma’s Nimulid Strong

• Growth Capital Firm- Auréa Acquires The Body Shop; Charles Denton Becomes CEO

• HUL Forms Independent Committee To Analyse The Splitting Of Its Ice Cream Biz

• Madame Introduces New Logo As Part Of Its Rebranding Initiative 

• Django Digital Wins KisanKonnect’s Creative Strategy & Social Media Mandate

• Kedar Lele Parts Ways From Unilever After A Two Decade Long Association

• Mohit Kumar Joins Mars As Head Of Media, Digital & Data-Driven Marketing

• Nykaa Appoints Good Glamm’s Sukhleen Aneja As Kay Beauty’s SVP & Business Head 

• Suchi Rejoins McCann Worldgroup As EVP- Account Management At McCann Mumbai

• FCB Kinnect Appoints Nishant Pratap As Group Executive Creative Director (South) 

• Meta Elevates Gaurav Jeet Singh To Director- Agencies & VC Partnerships, India

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