Sukhpreet Singh On Rapid Growth Of OTT Aggregators; Performics India’s Lalatendu Das Becomes Publicis Media South Asia CEO; Latest Fortnightly Social Media Updates; Affiliate Marketing Spends To Touch $420 Million By 2025; & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Sukhpreet Singh, Corporate Head of Marketing at Dish TV and Watcho, shared the company’s focus on reclaiming subscribers lost to OTT and connected (CTV) CTV platforms, while aiming to redefine its role as an entertainer and not a mere television service provider. He also emphasised the exponential growth of OTT aggregation in India.

On the advertising front, we have big news coming in from Publicis Groupe India wherein Performics India’s Lalatendu Das has been elevated to the newly created role of CEO- Publicis Media South Asia and Tanmay Mohanty who was serving as South Asia CEO of Publicis Media Services South Asia has decided to call it quits to pursue new opportunities.

In our fortnightly roundup of top social media updates, we have news from LinkedIn which is now simplifying its “celebrate an occasion” templates, keeping popular ones like Work Anniversaries, Project Launches, and New Positions while removing less-used options. Additionally, DoubleVerify has also expanded its integration with Snapchat to enhance brand safety and suitability measurement, alongside other exciting updates.

That being said, we also have fresh updates from India Affiliate Summit 2024 wherein the Internet and Mobile Association of India (IAMAI) has come up with a document on best practices and guidelines for Affiliate Marketing in India and has projected that Affiliate Marketing spends will grow from today’s $331 Million to reach over $420 Million by 2025.

PS- Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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Festive Season Sale 2024 Concludes With 14% YoY Increase In Order Volumes: Unicommerce

• Jio Studios Unveils New Moving Logo Designed To Reflect Culturally Resonant Storytelling

• Nippon India Mutual Fund Entrusts Rediffusion Brand Solutions With Its Creative Mandate 

• Collective Artists Network’s Big Bang Social Makes Harun Robert aka Rob Invest In NOOE As Chief Community Officer

• Digital Media & Creative Agency ThinkROI Wins Mr. DIY’s Digital Media Mandate

• Delhi HC Stops Alpino Health Foods From Publishing Disparaging ‘Oats’ Ads After Marico’s Lawsuit

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Prepaid Orders Soar 13% YoY While COD Drops 8% On YoY Basis During This Diwali Sale: GoKwik

• After Building & Scaling Swiggy Instamart, Karthik Gurumurthy To Now Build TEN x YOU

• Croma Elevates Shibashish Roy To Chief Executive Officer

• Visa Elevates Rishi Chhabra As Its New Country Manager For India

• Punit Bhatt Moves On From ŠKODA Auto India After Three Years 

• FCB/SIX India Elevates Dhruv Shah To SVP- CX, Anmol Dang To VP- Media (West) & Salman Shamsi To AVP- Brand Reputation Management

• Alvarez & Marsal Onboards Jugnu Sakuja & Shubhra Goel As Managing Directors

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