Scoop by Marketing Mind
Posts
LS Digital’s Santosh Shukla on UI/UX’s Evolution & Importance, Brands Championing Friendship In Ads, Kofluence’s Ritesh Ujjwal On Brands Tackling Influencer Fatigue, & More

LS Digital’s Santosh Shukla on UI/UX’s Evolution & Importance, Brands Championing Friendship In Ads, Kofluence’s Ritesh Ujjwal On Brands Tackling Influencer Fatigue, & More

Marketing Mind
August 06, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Did you know that mobile users across the globe spend 90% of their time on apps and only 10% browsing the rest of the internet? These statistics actually depict how websites and applications have seeped into human being’s basic necessities in today’s digital world. And since digital is what’s gaining a lion’s share of brand’s ad budgets today, it is not always that they prioritise UI UX Design. In today’s lead story, we give you a sneak peek into our conversation with LS Digital’s Santosh Shukla who busts myths around design, colour and the shiny toy called UI UX as one flints stones on water and explains why it should be a priority for brands and platforms.

Apart from apps and websites, social media is yet another indispensable part of the digital world, which is often used by brands and marketers to strike a two-way communication with their audiences and what better way to start a conversation than talk on ‘friends’! Hence, as the customary practice goes for moments, brands were spot on making their audiences best of pals by making them reminisce or even get roasted by kins, in the format of films, this friendship day!

But wait, the story of social media doesn’t end at films, creators are yet another avenue which is spared by none in the marketing arena. So much so, that in today's era, ‘influencer fatigue’ has become a real phenomenon. Hence, Marketing Mind speaks to Kofluence’s Ritesh Ujjwal to get an in-depth understanding of how brands can address the challenge of influencer fatigue to maintain effective consumer engagement.

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)