Scoop by Marketing Mind
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GEC Ad Rates Poised For 15-25% Surge This Festive Season; Nano & Regional Influencers Emerge As Brands' Top Choice; Brands Unite To Celebrate ‘Panjabi Aa Gaye Oye’ As Dil-Luminati India Tour Kicks Off; Rebel Foods’ CMO On Brands Leveraging LTOs & More

GEC Ad Rates Poised For 15-25% Surge This Festive Season; Nano & Regional Influencers Emerge As Brands' Top Choice; Brands Unite To Celebrate ‘Panjabi Aa Gaye Oye’ As Dil-Luminati India Tour Kicks Off; Rebel Foods’ CMO On Brands Leveraging LTOs & More

Marketing Mind
October 29, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

As the festive season envelops the nation in vibrant celebrations, General Entertainment Channels (GECs) are captivating audiences with engaging content that resonates with the joyous spirit of the occasion. Industry leaders in their interaction with Marketing Mind predicted a surge in ad rates by 15-25% as brands compete for visibility during this peak time, highlighting the crucial role GECs play in connecting advertisers with diverse viewers.

As the festive spirit continues to soar with GECs captivating audiences, how can we forget the major role influencer marketing plays for brands? Industry leaders have highlighted major festive trends, spotlighting the rise of micro, nano, and regional influencers, data-driven partnerships, and bigger budgets aimed at fostering authentic connections. Additionally, shoppable content, live commerce, and local storytelling are set to drive engagement with Gen Zs and beyond.

Adding to this year’s festive was one of the most awaited concerts- Diljit Dosanjh’s recently kicked off Dil-Luminati India Tour 2024 wherein brands ranging from Lemonn to Jeevansaathi.com, OYO Rooms, mokobara, Zomato, Durex, etc. queued up to celebrate ‘Panjabi Aa Gaye Oye’ via unique brand integrations and moment marketing in a never seen before way for a musical gala!

Furthermore, in this week’s authored post, we have Rebel Foods’ Chief Marketing Officer Nishant Kedia elaborate on how brands today use Limited Time Offers (LTOs) not just to ignite a sense of urgency but as a strategic marketing move.

Please Note- There will be no newsletter dissemination on coming Thursday i.e- October 31 on the occasion of Diwali. Wish you a very Happy Dhanteras and hope that this Diwali fills all our lives with the brightest lights leaving no room for darkness!

PS- Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)