M&E Experts On Right Way Forward For RIL-Disney’s OTT Platforms | Fortnightly Social Media Trends Of October | The Sleep Company’s Priyanka Salot On Balancing Career & Family & Breaking Traditional Leadership Barriers

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

As Reliance Industries’ Viacom18 and The Walt Disney’s Star India near their much-anticipated merger, and reports surface around a developer building jiohotstar.com, Marketing Mind discusses with industry experts as to what is the right way forward for the streaming platforms- JioCinema and Disney+ Hotstar- a unified platform that houses both or the two remain separate.

Additionally, in our latest fortnightly series featuring top social media platform updates that every digital enthu cutlet should know, Marketing Mind publishes a full fledged listicle which enlists the top features- right from Meta’s ‘Publisher Block List’ expansion to X’s improvement for Creators and much more. 

In another fortnightly series which features trailblazing women- Celebrating Women Leaders, Marketing Mind interacts with Priyanka Salot, Co-Founder, The Sleep Company, to get insights on consumer brands, balancing career and family without guilt, breaking traditional leadership barriers for women, and embracing persistence, adaptability, and innovation as key to both personal and professional growth.

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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• Premium FMCG Brands Are Consistently Growing 2x The Pace Of Non-Premium Counterparts: NIQ

• Comscore Partners With IAMAI For Comprehensive CTV Study To Deliver Industry-Wide Insights

• With Rise Of Neo-Creators, The Roles Of Content Makers & Consumers Are Merging: Consumed

• To Strenghen Its B2B Play Whilst Focusing On Using Music As Branding Tool, Hoopr Launches Hoopr Brand Solutions

• The Womb Bags Creative Mandate Of BSH India’s BOSCH, Siemens & Gaggenau

• Asian Federation Of Advertising Associations To Present Inaugural AFAA Brilliance Awards This October

• Ola’s Sidharth Shakdher Joins Paytm As CMO & Business Head

• FCB Interface Appoints Leo Burnett’s Noor Samra As Its New National Planning Director

• NODWIN Gaming Appoints Atin Suri As Global Head Of Experiential Marketing

• Ogilvy’s Ketki Karandikar Joins Social Panga As Senior Creative Director- Mumbai

• McCann Worldgroup’s Mitali Srivastava Hough Moves On To Become Mentor/Founder At The Equal Agency

• Gozoop Group Onboards Amisha Gulati As President Of Gozoop Creative

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