Scoop by Marketing Mind
Posts
Poker Sports League’s Pranav Bagai On PSL’s Evolution & Ad Spends Growth; Dilip Singh On Live Times’ Focus On Truth & Tech; IPL’s Valuation Dropping To Rs 82,700 Cr; GroupM Winning Amazon’s Media Mandate In APAC; & More

Poker Sports League’s Pranav Bagai On PSL’s Evolution & Ad Spends Growth; Dilip Singh On Live Times’ Focus On Truth & Tech; IPL’s Valuation Dropping To Rs 82,700 Cr; GroupM Winning Amazon’s Media Mandate In APAC; & More

Marketing Mind
September 05, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

With the Real Money Gaming industry being on the radar of all industry watchdogs, there are some players who are making their attempt at rewriting the story of India’s card game arena, especially Poker. This includes one of the biggest Poker Leagues which is currently taking place in India- Pocket52 presents Poker Sports League Season 6. Hence, in today’s lead story, we give you a glimpse into what PSL’s Founder and CEO Pranav Bagai had to share with us on the league’s evolution, its creative theme and media mix as well as the classification of Poker into a game of ‘skill’ or ‘chance’.

In addition, we also present to you a sneak peek into our conversation with Live Times’ Dilip Singh on the launch of the new channel which focuses on authenticity and credibility in the highly competitive and cluttered Indian news market. He emphasised that while ratings matter, the channel is not focused on chasing TRPs and is on a mission to deliver truthful journalism and grow organically.

Apart from this, we also bring to you the latest updates around IPL’s valuation drop from Rs 92.5 Cr To Rs 82.7 Cr, Ad volumes on Movie Genre dropping By 4% in H1 of FY24, Amazon assigning its APAC media duties to GroupM and much more.

And last, but not the least, as you may all have found out by now that yours truly- Marketing Mind is cooking something, so stay tuned because we can’t keep calm about the BIG REVEAL!

But keeping our excitement to ourselves for the time being, we bring to you our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)