Preetam Jena On Fixderma’s E-commerce Journey & Road Ahead, How Olympics Boost Brand Value Of Non-Cricket Athletes, Bo Wins Zenma Coffee’s Mandate Via LinkedIn Pitch, Dentsu Launches Dentsu BX In India & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! 

In today’s newsletter, we bring to you a candid interview with Fixderma CMO Preetam Jena wherein he takes a deep dive into Fixderma’s growth journey from being a pure play dermatologists recommended brand to making consumer brands of its own. He also talks about his mandate of growing the cosmeceutical company’s business from e-commerce 3x in the past three years and his ambition to scale the same and account for 50% of the revenue by this fiscal year end. 

On the sporting events bit, as the Paris Olympics 2024 have just concluded with India securing six medals- one silver and five bronze, at 71st place, attention is now turning to the growing prominence of non-cricket sports in the country. Considering that this shift is set to influence endorsement opportunities and reshape the perception of these sports in India, Marketing Mind speaks to industry experts about the significant rise in the brand value of Olympic athletes, with stars like Neeraj Chopra and Manu Bhaker becoming highly sought-after endorsers, attracting a wave of interest from brands eager to collaborate with them.

Apart from this, we also bring to you a sneak peek into how pitch process of creative mandates is now becoming increasingly popular on LinkedIn with Bodhisatwa Dasgupta, aka Bo, winning the mandate of Zenma Coffee over an ad he posted on the professional networking platform; how Dentsu is strengthening its MarTech Consultancy proposition with the expansion of Dentsu BX in India and much more.

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Unilever Consolidates Global Creative & Strategic Duties Of Its Beauty Brands With WPP

• Mars Incorporated To Acquire Snacking & Breakfast Cereal Major Kellanova for $35.9 Billion

• While 86% Consumers Are Willing To Take Up Offers Online, Offline Uptake Stands At 60%: Kantar 

• US-Based Burger King Loses Trademark Infringement Suit Against Namesake Eatery In Pune

• Mahindra & Mahindra’s Classic Legends Brings Home BSA Motorcycles With Gold Star Launch

• Samsung & Visa Emerge As Most Mentioned Brands On Social Media In India At Paris Olympics 2024: Sprinklr

• Wagh Bakri Tea Group Ropes In ITC COO Sanjay Singal As Its New Chief Executive Officer 

• The Times Of India Appoints Anshul Gupta As Director – RMD 

• Arun Varghese To Head Emerging Tech & Experiential Marketing For Motivator & Wavemaker At GroupM

• Spotify Elevates Dinesh Kumar S To Marketing Regionalisation Lead – SAMEA

• AdLift India’s Gaurav Soi Joins Vector Brand Solutions As President – Business

• Nestlé India’s Rajat Jain Slated To Join Nestlé Group; Rupali Rattan To Take Over As BEO Foods Business

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