RIL & Disney Complete Merger Transaction; Kotak Mahindra Bank Floats RFP For Digital Creative Agencies; Auto Sector’s Print Ad Space Grows 25% & Radio Ad Volumes 14% In H1 2024; Spikes Asia 2025 Jury Presidents From India; & More

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Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Today marks a pivotal moment for the media and entertainment sector as Reliance Industries, Viacom18 Media, and The Walt Disney Company announced the official merger of Viacom18's media and JioCinema businesses with Star India. This joint venture is set to usher in a new era of ambition and disruption, led by three CEOs- Kevin Vaz, who will oversee the entertainment operations across all platforms, Kiran Mani, who will helm the combined digital division, and Sanjog Gupta who will steer the combined sports arm. 

Next up we have one of India’s leading BFSI majors which recently made headlines as the banking partner for Maroon 5’s upcoming concert- Kotak Mahindra Bank which has floated around an RFP inviting innovative and disruptive digital creative agencies to lead the next generation of financial communications in the country.

Talking of brands and given that today marks the birth anniversary of Pt. Jawaharlal Nehru, it is only obvious that brands had to seize the day with moment marketing campaigns for Children’s Day. But what comprised various brands’ advertising playbooks for November 14, Marketing Mind finds out–Surprises, Humour, Nostalgia, In-App Experiences and more!

But this is just the tip of the iceberg! Read the full newsletter to stay updated on all the industry happenings!

PS- Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Disney-RIL Merger Timeline & What The Upcoming Media Giant’s Future Looks Like

• Fourth Edition Of The Ad Club’s D:CODE To Take Place On Nov 28 In Gurgaon

• Netflix Ad-Supported Tier Hits 70 Million Monthly Active Users 2 Years After Launch 

• ThinkROI Launches LA Office; Gets Cameron Clunies Ross As Co-Founder 

• WPP Brings Integrated Agency T&Pm Fully Onboard Within Its Global Network

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75% Consumers Believe Companies Don’t Pay Enough Attention To Envt, India Already Late On Climate Change Bus: Ipsos

• After About Two Decades Of Association, Roshni Das Parts Ways From Intel 

• Blinkit’s Amit Sachdeva Joins Physics Wallah (PW) As Chief Finance Officer

• Enormous Appoints Former JWT Exec Joy Chauhan As Fractional CMO 

• Wondrlab’s WebTalk Bolsters Creative Division By Onboarding Martin Winther As CCO 

• Air India Onboards Meta’s Varun Goswami As AVP Head of Creative & Content 

• Grand Hyatt Mumbai Hotel & Residences Ropes In Khushboo Sangtani As Director Of Marketing & Communications

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