Wins from Cannes Lions 2024 Day 1, Disney+ Hotstar CTV Pause Ads, Ashish Bhasin on Nurturing Entrepreneurs, Brands on Father’s Day

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Dear Reader 

Kudos on being an advertising, marketing, and media enthusiast and heartiest thanks for subscribing to Marketing Mind’s bi-weekly newsletter- Scoop, where we bring to you our scoop of news, hot off the press!

As informed earlier, Scoop by Marketing Mind will land into your inboxes on each Tuesday and Thursday of the week, because we neither want to give you Monday Blues nor spoil your TGIF groove!

Well well well, we are proud to share with you that India has once again stood up to its ‘INDIA’ stature at the 71st edition of Cannes Lions International Festival of Creativity by bringing home four coveted and roaring Lions (1 Gold, 1 Silver, 2 Bronze) on Day 1 of Cannes Lions 2024. 

But while all eyes are on India’s Creative Contingent at the French Riviera this time, little birdie tells us that strides are being made in India’s Advertising and Marketing ecosystem. Starting with one of India’s biggest Media Agencies- GroupM consolidating three of its verticals- Content, Entertainment & Sports, to form GroupM Content & Sport, and Dentsu announcing the global expansion of its Innovation Lab to Mumbai and Bengaluru in India and several other global markets.

Not just this, Disney+ Hotstar has also introduced a new advertising feature called 'Pause Ads' on CTV, making it the first platform in the country to introduce this cutting-edge format.

So, circling back to what we told you in our earlier newsletter, we continue to cross our fingers for India’s big win at Cannes Lions 2024 and bring to you our 'Scoop' as promised!

• Dabur’s Sanath Ravindran Pulikkal Joins Bajaj Consumer Care As CMO

• Nachiket Pantvaidya Joins Sony Pictures International Productions, India As GM

• Samvrit Bhattacharya Joins ABP Network As National Sales Director, Digital Sales

• Havas Worldwide India’s Tarun Jha Joins JSW Steel As Head Of Marketing

• Cheil X Onboards Anurag Tandon As Chief Growth Officer

• Vinish Mathews Joins Mindshare India As Chief Strategy Officer

Read more on People Spotting

• Vinit Karnik To Head GroupM Content & Sport- A Consolidation Of Its Content, Entertainment & Sports Verticals

• Dentsu To Bring Innovation Lab To India & Other Markets

• The Advertising Club Of Madras Receives 1015 Entries For MADDYS 2024

• Disney+ Hotstar Introduces Advertising Feature ‘Pause Ads’ On CTV

• FCB Group India Launches FCB Now To Concoct New Age Solutions

• IAS To Provide AI-Driven Brand Safety Measurement To Advertisers On Reddit & Pinterest

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