Sunil Kumaran on Audio Content Creation, Cannes Lions 2025, Terribly Tiny Tales Acquisition...

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In today's edition, we bring to you a comprehensive news piece on how India's thrilling victory at ICC Men’s T20 World Cup fared for some of the top advertisers of the country who spent big monies on the global spectacle and the inherent business outcomes they received from the association.

We also engaged in a conversation with Big FM’s COO Sunil Kumaran to understand from the man himself as to how BIG FM stands apart amidst radio’s competitive landscape, the medium’s growth trajectory in the post-COVID world as well as the technological innovations in the audio space amidst other interesting stuff.

So, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Cannes Lions International Festival Of Creativity 2025 To Take Place From June 16-20

• LS Digital Launches Digital Marketing Operating Management Platform DigiVerse 2.0

• Ipsos Launches AI-Powered PersonaBot To Enhance Segmentation Research

• Disney Star & Beatgrid Join Hands For Cross-Platform Measurement Insights

• JSW Sports Unveils Indian Contingents Jersey For Paris Olympics

• Madison Media Elevates Vinay Hegde To CEO- Investments Role

• Tribes Communication Appoints Infomo’s Himanka Das As Chief Strategy Officer

• Google’s Praseed Prasad Rejoins GroupM India As Chief Growth Officer

• Madhura Ranade Elevated To EVP- Business & Branded Content At Dentsu Creative Isobar

• Adrian Mendonza Rejoins Rediffusion As Senior National Creative Director

• Hasbro Elevates Lalit Parmar To Country Manager- Pacific Role

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