Radigitalization, Indian Cricket Team’s T20 Victory Parade, SDC Recommendations...

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Dear Reader 

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In today's edition, we bring to you an in-depth interview with Ashit Kukian, CEO of Radio City. He shared insights on their forward-looking plans aimed at engaging audiences across multiple platforms, delivering high-quality content, and seamlessly integrating into the consumer journey through their 'Radigitalization' strategy.

On the marketing and advertising front, the Apex Court of India has directed the Ministry of Information and Broadcasting to submit an affidavit for the very debated Self Declaration Certificate within the next three weeks. Also, on his way back from Cannes Lions 2024, DS Group’s Rajeev Jain shares a glimpse into what it feels to attend the Festival from a marketer’s lens.

So, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• India TV Chairman Rajat Sharma Appointed As NBDA President

• 53% Consumers Do Not Trust Influencer Content At All: iCubesWire Survey

• Mavericks Study Shows 34% Consumers Find Long-Form Content More Credible & Engaging

• SOTC Travel Appoints 21N78E Creative Labs As Its Creative Agency On Record

• Ads That Perform Well In TV Have Only 50% Chance Of Performing Well In Digital: Kantar

• Maruti Garners 258K Social Media Mentions, Amul Follows With 200K During T20 WC: Interactive Avenues

• Approach Entertainment Group Onboards Tushar Gondalia As Gujarat Head

• Abhijat Bharadwaj Gets Chief Creative Officer Role At Dentsu Creative Isobar

• VML India Appoints Apaar Grover As Its New Group Creative Director

• Deepika Padukone-led 82°E’s CMO Keerthana Ramakrishnan Steps Down

• Amarpreet Singh Saini Joins IN10 Media Network As VP- Content & Strategy, Filamchi Bhojpuri

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