KlugKlug Eyes 10x Growth In FY25; Cannes Lions Announces New Innovations In 72nd Edition; Whoppl’s CEO On Content-To-Commerce Strategy; & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In today’s edition, we have fresh updates coming in from India’s adworld where Influencer Marketing SaaS platform- KlugKlug has elaborated on its plan for global expansion, eyeing 10X growth in FY25. In H1 of the current fiscal year, it has already registered a growth of 5x. 

Next up, we have news from the adworld’s most beloved awards gala- Cannes Lions International Festival Of Creativity which has announced innovations in Social & Influencer Lions and Glass: The Lion for Change. In its 72d edition, The Festival has also announced that it will be doubling its funding to provide €2m worth of complimentary passes to underrepresented talent and underserved communities through its Equity, Representation and Accessibility (ERA) pass.

Furthermore, we also have an authored article penned down by Whoppl’s Founder and CEO, Ramya Ramachandran on ‘Building A Strong Content-To-Commerce Strategy’ wherein she has elaborated upon how the space in India has undergone a dynamic evolution and why marketers must include elements like knowing their audience, exploring authentic storytelling, embracing diversified content formats and more.

But this is just the tip of the iceberg! Read the full newsletter to stay updated on all the industry happenings!

PS- Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

Checkout
With Vehicles Like ACE CNG 2.0 And Intra V50, See How Tata Motors Is Boosting Profitability For Transporters

• Godrej Consumer Products On The Lookout For ‘Cost Efficient’ Media Agency Partner

• Cineflicks To Launch Watch-To-Earn Model With Rewards For Viewers

• WPP Broadens Its Footprint In India With New Campus In Chennai

• Yuvraj Singh Partners With Alfinity Studios To Launch Guilt-Free Snacking Brand ‘Twiddles’

• VWO Partners With LS Digital To Bolster Digital Experience Optimisation For Indian Brands

Checkout
Diwali 2024 Brings 14% YoY Rise In Average Online Retail Sales: Criteo

• Prime Video & Amazon Studios’ Ayesha Huda Joins Mars Pet Nutrition India As CMO

• aha’s Nitin Burman Joins Balaji Telefilms As Group Chief Revenue Officer

• Flipkart’s Hari Kumar G & Shalabh Shrivastava Join IPO-Bound Swiggy As SVPs 

• JioCinema’s Senior EVP & Business Head Ferzad Palia To Exit Viacom18 Media 

• NITCO’s Nivedita Lahiri Joins FCB ULKA As Senior Vice President

• MANJA Elevates Suyash Barve To Head Of Creative Role After Two Years

More on People Spotting

• Sai International Pet Products Entrusts Hashtag Orange With JerHigh’s 360-Degree Integrated Mandate In India

• Fintech Platform Liquify Entrusts Madison World’s Madison Loop With Its SEO Mandate

• Spicetree Design Agency Wins End-To-End Digital Mandate Of Justo Realfintech 

• VUI Live Secures Digital Marketing Mandate For Gurgaon-Based Femtech Brand Laiqa Wellness

• Goldmine Advertising Bags Canara Bank’s Social & Digital Media Mandate

More on Mandates

See How Bumble And Puma Made This Singles Day Fun With A Refreshing Campaign