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How Tech & Innovation Keeps Print Medium Afar From ‘Dead’; Abhirup Datta’s Gamification Push On Fiction & Non-Fiction Content At ZEE5; Taapsee Pannu’s Birthday Listicle & More

How Tech & Innovation Keeps Print Medium Afar From ‘Dead’; Abhirup Datta’s Gamification Push On Fiction & Non-Fiction Content At ZEE5; Taapsee Pannu’s Birthday Listicle & More

Marketing Mind
August 01, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Have you ever debated with someone on the topic- Whether or not is Print a ‘Dead Medium?’ If yes, our lead story is meant for you! Today, we give you a sneak peek into our conversations with experts from three of India’s leading brands and ad agencies- DS Group, Ogilvy India and Cheil India, who believe that Print is not dead, afterall. In fact, the same also reflects in their approach to advertising for they believe it is their collective responsibility to make any medium valuable for a brand's media mix. And if it takes a technological-push to stand out, then so be it, they say.

Moving from traditional media side of things to the buzzword of contemporary times- Over The Top (OTT), we also present to you the key takeaways from our chat with ZEE5 India’s Head- AVOD Marketing and YouTube Revenue who highlights that the platform is now extending its ‘gamification’ proponent from sporting events to fiction and non-fiction content to boost user engagement across diverse genres.

Apart from these, Marketing Mind has also enlisted some of the most notable campaigns of Taapsee Pannu on the occasion of her 37th birthday, CCPA disposing over 100% matters YoY in the past two years, Swiggy’s Marketing Services rollout for restaurant partners, and more.

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)