Ex Tilt Brand Solutions’ Co-Founders Launch ZeroFifty Mediaworks; Brands Reassess Influencer Strategies; W+K To Shut Down Ad Services In India After Santosh Padhi & Ayesha Ghosh’s Exit; & More

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In today’s newsletter, we bring to you a recent potpourri of agency launches and shutdown in the country beginning from Wieden+Kennedy India announcing its advertising services shutdown post its Santosh Padhi aka Paddy and Ayesha Ghosh rendered their resignations at the agency, to former Co-founder trio of Tilt Brand Solutions- Rajiv Chatterjee, Shriram Iyer and T Gangadhar launching ZeroFifty Mediaworks (Mainline Agency), Tribes Communication launching its sports marketing and management venture- Tribes Sports, Havas India launching CSA in India and merging it with PivotConsult to form HMNI’s Data and Tech Brand and more.

That being said, we also have GroupM’s Prasanth Kumar being re -elected as AAAI President and Havas’ Rana Barua as VP of AAAI and FPJ’s Abhishek Karnani being elected as President and Jaideep Gandhi as VP of IAA.

Moving on to the influencer marketing arena in the country, we also bring to you a special coverage of one of the panel discussions from iCubesWire’s India Influencer Conclave 2024 where industry leaders emphasised the need for clear communication and creative freedom in influencer marketing, noting that aligning brand expectations with influencer authenticity is crucial for maximising partnerships.

Lastly, keeping up with the festive fervour, we have an authored post penned down by BN Group’s Chief Marketing Officer Kiran Giradkar on leveraging the power of festive marketing in creating long-lasting brand loyalty. 

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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BN Group's Kiran Giradkar On The Power Of Festive Marketing In Creating Long-Lasting Brand Loyalty

• GroupM’s Prasanth Kumar Re-Elected As AAAI President, Havas’ Rana Barua As VP

• IAA India Chapter Elects Abhishek Karnani As President, Jaideep Gandhi As VP

• BELLAVITA Becomes Official Co-Sponsor For Bigg Boss Season 18

• Tribes Communication Launches Sports Marketing & Management Business Unit- Tribes Sports

• Havas Launches CSA In India & Merges It With PivotConsult To Form HMNI’s Data & Tech Brand

• ZEE5 Joins Forces With Kyoorius Designyatra 2024 To Nurture Creativity For Second Consecutive Year

• Wieden+Kennedy India’s CCO Santosh Padhi aka Paddy, President Ayesha Ghosh & Delhi Head Shreekant Srinivasan Quit 

• GroupM’s Mindshare’s Gopa Menon Joins Successive Technologies As Chief Growth Officer- APAC Region  

• The Coca-Cola Company Ropes In Shantanu Gangane As Sr Director- Integrated Marketing Experience, INSWA 

• Dentsu India Appoints Zee5’s Abhirup Datta As CEO- Performance Media Solutions

• Aanchal Johar Returns To Times Network As Associate Vice President

• As Suresh Narayanan Gears Up For ‘Well-Deserved’ Retirement , Manish Tiwary To Succeed Him At Nestlé India

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• Ogilvy’s 82.5 Communications Gets A ‘Waahdilal’ Moment’ By Securing Vadilal’s Creative Mandate

• Alco-Bev Major DIAGEO India Renews Its Creative Partnership With Enormous Brands

• KRBL’s India Gate Foods Appoints Ogilvy As Creative Digital Partner

• BC Web Wise Wins TATA Power’s Social Media Mandate 

• VUI Live Secures Digital Marketing Mandate Of Vivanta Katra

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