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The Voice Company’s Bo On DaMENSCH’s Atypical Ad, Gaming Industry’s Wishlist For Union Budget 2024, Bidding Adieu To MRF’s Philip Eapen, & Much More

The Voice Company’s Bo On DaMENSCH’s Atypical Ad, Gaming Industry’s Wishlist For Union Budget 2024, Bidding Adieu To MRF’s Philip Eapen, & Much More

Marketing Mind
July 11, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In times when everybody’s grooving on to Vicky Kaushal’s newly released Tauba Tauba song, we bring to you a sneak peak into another musical content video of his for DaMENSCH- the innerwear brand as Bodhisatwa Dasgupta, Creative Director of ‘It’s a new feeling’ spills the beans on why he opted to come up with a ‘content piece’ over ‘ad film’ that too in the traditionally macho-istic and bravado category of innerwears!

Secondly, as we inch towards the unveiling of the full Union Budget for the current fiscal year, the leading Gaming Companies of the country express their expectations from the same as they hope to receive a resolution to their continual grievance of ‘taxation’ and ‘classification’.

In this edition, we also extend our heartfelt gratitude and condolence to Philip Eapen, the MRF veteran behind the company’s ‘Muscleman’ campaign as he takes heavenly abode and more.

So, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)