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Wimbledon's Opportunities for Indian Brands; Ex- VML India Prez Saurabh Saksena Launches MarComm Venture; S4 Capital's Media.Monks Drops ‘Media’ From Its Name, & More

Wimbledon's Opportunities for Indian Brands; Ex- VML India Prez Saurabh Saksena Launches MarComm Venture; S4 Capital's Media.Monks Drops ‘Media’ From Its Name, & More

Marketing Mind
July 18, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In today's edition, we delve into the impact of the recently concluded crown jewel of tennis tournaments- Wimbledon on Indian brands for it not only is known for thrilling viewers with outstanding matches but also proven to be beneficial for brands globally. Industry players from India highlight the country’s evolving yet refreshing sports advertising landscape where cricket is not just the only lucrative opportunity for brands but also delve deeper into why Wimbledon matters to Indian brands and the rising trend of non-cricket sports partnerships for marketers.

On the creative side, the first India President of WPP’s newest baby- VML, Saurabh Saksena has opened his new venture- Next Wave Worldwide to revolutionise the space of Marketing Communications by leveraging the full potential of AI and boost the same with the expertise of seasoned professionals. Not only this, the operating brand of Sir Martin Sorrel owned S4 Capital- Media.Monks which is known to be one of the world’s renowned digital-first data-driven advertising, marketing and technology services companies, has also rebranded itself and dropped the word ‘Media’ from its name to become ‘Monks’, reflecting the industry’s acceleration.

But that’s not all folks, we have in-store a lot of other developments for you- our advertising, marketing and media aficionados, as promised!

Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)