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Zee & Sony Resolve All Merger Disputes; Adani Capital & Home Finance Rebranding; Amazon India’s Festive Bonanza For Sellers; Spring Capital Marketing’s Part-Exit From Purplle & More

Zee & Sony Resolve All Merger Disputes; Adani Capital & Home Finance Rebranding; Amazon India’s Festive Bonanza For Sellers; Spring Capital Marketing’s Part-Exit From Purplle & More

Marketing Mind
August 27, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In a significant development in the M&E industry, Zee Entertainment Enterprises, Culver Max Entertainment (operating as Sony Pictures Networks India), and its group company Bangla Entertainment have reached a comprehensive non-cash settlement, bringing an amicable resolution to all disputes related to the Merger Cooperation Agreement and the Composite Scheme of Arrangement after months of court battles. Earlier this year, Sony Pictures Networks India (SPNI) called off its proposed $10 billion merger with Zee Entertainment, terminating the agreement originally made in December 2021.

In the advertising and marketing side of things, Adani Capital and Adani Housing Finance, following Bain Capital’s acquisition of Adani Group's stake in the two companies has led to a rebranding exercise to form Tyger Capital and Tyger Home Finance. With Havas India’s Conran Design Mumbai handling the mandate of the same, the two newly rebranded companies’ new logos capture the ‘bold’ essence of speed, motion and protection, supported by a valiant spirit represented through ‘Dynamic Green’ and ‘Trustworthy Blue’ colours and 'R' of Tyger representing the NBFC sector’s rupee symbol and the two horizontal lines and forward arrow visually conveying speed and agility.

Moving on to business, we bring to you the freshest of developments from Amazon India which has announced a reduction of its selling fees by 3-12% across 59 product subcategories on its marketplace, effective September 9, to strengthen its relationship with sellers of all sizes and provide them a timely boost ahead of festive season. Meanwhile, in a strategic move to bridge the need gap of meeting health-focused needs in the age group of 45 years and beyond, FMCG giant ITC has introduced a new product line called ‘Right Shift’ to target the pivotal yet often overlooked consumer cohort.